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MyDirtyHobby Increases Revenue by 14% and Slashes Transaction Fees by 27%

This live chat and cam site had a problem with declined cards. Centrobill’s data-driven tools optimized transactions by routing to processors with the best approval rates.

MyDirtyHobby Boosts Revenue by 14% and Cuts Payment Failures by 27% with Centrobill Max

Company Overview

MyDirtyHobby is an established digital marketplace specializing in user-generated adult content. Operating primarily across Europe, the platform connects thousands of independent creators directly with consumers, leveraging strong brand loyalty and consistent demand within the digital entertainment sector.

The Challenge

As MyDirtyHobby expanded internationally, they encountered growing payment challenges:

Declining card acceptance rates in key markets

Rising costs due to inefficient processor routing

Revenue leakage caused by failed first-time transactions

The need to maintain a seamless payment experience for a highly engaged audience

To support continued growth, MyDirtyHobby sought a payment solution capable of maximizing approvals, minimizing declines, and optimizing costs — without adding operational complexity

The Solution: Centrobill Max

MyDirtyHobby partnered with Centrobill and implemented theCentrobill Max suite, activating two key solutions: Smart Routing and Rebill Optimizer.

An intelligent, dynamic engine that analyzes payment data in real-time and routes transactions through the processor with the highest likelihood of approval based on card type, geography, issuer behavior, and success history.

A predictive retry system that intelligently rescues failed payments by timing retries based on issuer signals and transaction trends, recovering revenue that would otherwise be lost.

Together, these tools formed an automated, data-driven strategy to increase revenue and reduce payment friction at scale.

Result

Within 90 days, MyDirtyHobby achieved:

12.7% Increase in Approval Rates (Germany, Italy, and France exceeding +16% improvements)

27% Reduction in Failed Transactions(on first and second attempts)

14% Growth in Total Revenue (driven by higher approvals and payment recovery)

9% Decrease in Transaction Fees(through more efficient payment routing)

Enhanced Customer Experience (faster checkouts and higher transaction success at first attempt)

“With Centrobill Max, we make every transaction smarter. The impact on our bottom line has been undeniable.”

— MyDirtyHobby Head of Payments

Why MyDirtyHobby Chose Centrobill Max

MyDirtyHobby selected Centrobill Max for its ability to deliver:

Intelligent, automated transaction optimization

Proven success in high-risk, high-volume industries

Global routing capabilities across multiple acquirers and regions

Measurable, real-world revenue impact within weeks of deployment

“Centrobill Max has become a critical driver of our growth strategy. More approvals, fewer declines, and smarter processing — it’s the perfect partner for scaling in today’s market.”

— MyDirtyHobby CEO

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RealityKings Boosts Payment Approvals by 13% & Cuts Payment Failures by 25%

An extremely popular adult site was experiencing issues with frictionless payment flows. Centrobill MAX solved their problems with a more seamless automated approach.

How RealityKings Increased Payment Approvals by 13% and Cut Transaction Failures by 25% with Centrobill Max

Company Overview

RealityKings is a globally recognized adult entertainment platform producing and distributing premium video content across both scripted and unscripted formats. As part of the Aylo network, the brand is known for its high-production-value scenes, professional performers, and stylized, mainstream-friendly scenarios aimed at a wide international audience. With millions of monthly users, RealityKings depends on efficient, high-performing payment infrastructure to support growth and user retention across regions.

The Challenge

Operating in the high-risk digital content space, RealityKings encountered several core payment challenges:

Fragmented approval rates across acquirers, regions, and card types

Excessive failed transactions caused by issuer behaviors and metadata mismatches

Inefficient routing decisions increasing processing costs

A growing need to maintain frictionless payment flows for a global user base

To protect topline revenue and deliver consistent user access, RealityKings needed a smarter, automated approach to payment performance.

The Solution: Centrobill Max

RealityKings implemented the Centrobill Max optimization suite, deploying two key modules: Smart Routing and Rebill Optimizer.

Smart Routing intelligently analyzes each incoming transaction and dynamically routes it through the processor most likely to approve it — based on data points like geography, issuer reliability, and historical performance.

Rebill Optimizer detects failed payments and re-attempts them at the optimal time and frequency, increasing the chance of recovery while avoiding excessive retries.

The combined effect delivers higher revenue capture, fewer failed charges, and a seamless checkout experience that supports long-term engagement.

Result

In just three months, RealityKings achieved:

13.2% Increase in Approval Rates (especially strong uplift in Western Europe and Latin America)

25% Reduction in Failed Transactions (with a 30% drop in issuer-related soft declines)

14% Growth in Total Processed Volume (from higher approval rates and recovered payments)

7% Savings on Processing Fees (via smarter routing across multi-acquirer setup)

Streamlined Global Checkout (leading to improved conversion and fewer support tickets)

“Centrobill Max turned our payment stack into a performance engine. The combination of Smart Routing and Rebill Optimizer helped us recover revenue we didn’t even realize we were losing.”

— RealityKings Head of Operations

More Approvals, Less Friction

Discover how Centrobill Max can drive smarter revenue for your digital platform.

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Brazzers Reduces Declines by 26% and Increases Global Revenue by 15%

The leading adult entertainment brand needed a more reliable checkout experience. Centrobill built them a self-optimizing infrastructure that enhances payment reliability.

How Brazzers Reduced Declines by 26% and Increased Global Revenue by 15% with Centrobill Max

Company Overview

Brazzers is one of the world’s leading adult entertainment brands, producing and distributing premium video content across a global subscription-based platform. Known for its high production-value scenes, professional performers, and narrative-driven content, Brazzers operates at the forefront of the adult industry as part of the Aylo network. With a massive international user base and strong brand recognition, Brazzers relies on seamless, high converting payment infrastructure to maintain customer access and ensure uninterrupted monetization.

The Challenge

As Brazzers scaled its global footprint, the company encountered increasing payment challenges:

Inconsistent approval rates across different card schemes and countries

High volume of failed first-attempt payments, leading to lost revenue

Increased transaction costs from suboptimal processor routing

The need to preserve a fast, reliable checkout experience for millions of users worldwide

To maintain a competitive edge and protect revenue at scale, Brazzers required a payment optimization strategy tailored for high-risk, high-volume digital businesses.

The Solution: Centrobill Max

Brazzers implemented Centrobill Max activating both Smart Routing and Rebill optimizer to improve approval performance and reduce revenue leakage. optimization suite, deploying two key modules: Smart Routing and Rebill Optimizer.

Smart Routing continuously analyzes transactions in real time, evaluating parameters such as card type, region, issuer behavior, and historical success rates to route payments through the processor most likely to approve.

Rebill Optimizer applies predictive logic to intelligently retry failed transactions, using historical trends and issuer timing to increase the probability of recovery — without excessive retries or added friction.

Together, these tools form a self-optimizing infrastructure that enhances payment reliability and reduces friction for both users and internal teams.

Result

Within the first three months of deploying Centrobill Max, Brazzers achieved:

11.8% Increase in Approval Rates Globally (Europe, North America, and LATAM all showing double-digit improvements)

26% Reduction in Failed Transactions(including a 31% drop in soft declines due to issuer-related issues)

15% Growth in Monthly Revenue (from higher successful payment throughput)

8% Lower Transaction Fees (via optimized routing across acquiring partners)

Improved Customer Experience (fewer payment interruptions, smoother access to content)

“Centrobill Max gives us the control and intelligence we need at our scale. Smart Routing and Rebill Optimizer have had a direct, visible impact on both revenue and customer satisfaction.”

— Brazzers VP of Technology

More Approvals, Less Friction

Discover how Centrobill Max can drive smarter revenue for your digital platform.

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